Streetwear Icons: Who’s Leading the Scene in 2024?
It was a crisp winter morning in Dhaka, and I was sipping on a steaming cup of tea at a roadside stall in Dhanmondi. The streets were alive with the usual hustle and bustle, but my attention was drawn to a group of young people gathered near a graffiti-covered wall. They were dressed in a mix of oversized hoodies, graphic tees, and sneakers that looked like they belonged in a collector’s vault. One of them wore a jacket with bold Bangla typography that read “Bidrohi” (Rebel), while another had a pair of sneakers customized with motifs inspired by rickshaw art.
As I watched them, I couldn’t help but think about the people who inspire these styles—the icons who lead the streetwear movement. From global trendsetters to local heroes, these individuals are shaping the way we think about fashion, culture, and self-expression. In this blog post, we’ll explore the streetwear icons who are making waves in 2024, diving into their influence and how they’re redefining the scene for a new generation.
1. Rihanna: The Queen of Streetwear Chic
Imagine walking into a music festival and spotting someone effortlessly blending streetwear with high fashion. That’s Rihanna in a nutshell. As the founder of Fenty, she has redefined the boundaries of streetwear, proving that it can be both luxurious and accessible. In 2024, Rihanna continues to dominate the scene, with Fenty releasing collections that celebrate individuality and inclusivity.
Why She’s Iconic
Rihanna’s fearless approach to fashion has made her a global icon. Whether she’s pairing sneakers with couture or launching a streetwear line that caters to all body types, she’s a trailblazer who proves that streetwear is for everyone. Her collaborations with brands like Puma and her ability to set trends rather than follow them make her a true leader in the industry.
2. Virgil Abloh: The Visionary Behind Off-White
It was a rainy afternoon in Dhaka, and I found myself watching through a pop-up streetwear event inYoutube. Among the stalls selling graphic tees and custom sneakers, one name kept coming up: Virgil Abloh. Even after his passing, his influence is undeniable. As the founder of Off-White and the first Black artistic director at Louis Vuitton, Abloh broke barriers and redefined the relationship between streetwear and high fashion.
Why He’s Iconic
Abloh’s designs were more than just clothes—they were statements. His use of bold graphics, industrial aesthetics, and thought-provoking slogans made Off-White a cultural phenomenon. In 2024, his legacy continues to inspire a new generation of designers who see streetwear as a platform for storytelling and cultural commentary.
3. Jerry Lorenzo: The Master of Minimalist Luxury
Picture this: a serene evening in Sylhet, surrounded by the lush greenery of tea gardens. A group of friends is gathered for a casual photoshoot, dressed in neutral-toned hoodies and tailored joggers. The aesthetic is clean, understated, and undeniably stylish—reminiscent of Jerry Lorenzo’s Fear of God. Lorenzo’s ability to combine the comfort of streetwear with the sophistication of high fashion has made him a standout figure in the industry.
Why He’s Iconic
Lorenzo’s focus on quality and craftsmanship has set a new standard for streetwear. His collaborations with brands like Nike and his commitment to creating timeless pieces have solidified his status as a streetwear icon. In 2024, Fear of God remains a go-to brand for those who appreciate minimalist luxury.
4. Kanye West: The Disruptor
It was a late-night hangout in Chittagong, and the conversation had turned to sneakers. Someone pulled out their phone to show off their latest Yeezy purchase, sparking a debate about Kanye West’s influence on streetwear. Love him or hate him, there’s no denying Kanye’s impact. His Yeezy brand has become synonymous with modern streetwear aesthetics, known for its minimalist designs and innovative use of materials.
Why He’s Iconic
Kanye’s ability to disrupt the fashion industry and create a brand that resonates with millions is a testament to his vision. From his groundbreaking sneaker designs to his influence on streetwear culture, Kanye remains a polarizing yet undeniably influential figure in 2024.
5. Local Heroes: The Rise of Bangladeshi Streetwear Icons
It was a vibrant afternoon at the Dhaka Art Summit, and the venue was buzzing with creativity. Among the art installations and cultural exhibits, a small stall caught my eye. It was run by a local streetwear brand, showcasing graphic tees with Bangla typography and hoodies inspired by rickshaw art. The designs were bold, unique, and deeply rooted in Bengali culture—a testament to the growing influence of local streetwear icons.
The Dhaka Streetwear Scene
In Dhaka, brands like RISE and Tanjim Squad are leading the charge, blending global streetwear trends with Bengali cultural elements. Influencers like @BanglaHype showcasing how traditional motifs can be reimagined in modern designs. These local heroes are proving that streetwear is not just a global movement—it’s a deeply personal one that reflects the unique identity of its wearers.
Why They’re Iconic
These individuals are not just following trends—they’re creating them. By incorporating elements of Bengali culture into their designs, they’re redefining what streetwear means in a local context. Their work is a celebration of heritage, creativity, and individuality, making them icons in their own right.
6. The Role of Social Media in Shaping Icons
It was a quiet evening at home, and I was scrolling through TikTok when I stumbled upon a video of a streetwear influencer styling a hoodie with a Jamdani-patterned scarf. The video had thousands of likes and comments, proving the power of social media in shaping streetwear culture. Platforms like Instagram and TikTok have become the go-to spaces for discovering new trends, connecting with influencers, and showcasing personal style.
Influencers as Icons
Streetwear influencers like Luka Sabbat and Aleali May have built massive followings by sharing their unique styles and collaborating with major brands. In Bangladesh, influencers are using platforms like Instagram to promote local streetwear brands and connect with a global audience. Their ability to bridge the gap between local and global trends makes them key players in the streetwear scene.
The Power of Community
Social media has also fostered a sense of community among streetwear enthusiasts. Hashtags like #BanglaStreetwear and #DhakaFashion allow fans to share their looks, discover new brands, and connect with like-minded individuals. This sense of belonging is a key part of what makes streetwear so powerful.
7. Emerging Icons to Watch
As the streetwear scene continues to evolve, new icons are emerging who are pushing the boundaries of fashion and culture. Here are a few names to watch in 2024:
- Clint 419 (Corteiz): Known for his guerrilla marketing tactics and culturally resonant designs, Clint 419 is redefining what it means to be a streetwear entrepreneur.
- Jared Yazzie (OXDX): An Indigenous designer whose bold graphics and cultural narratives are making waves in the streetwear world.
- FREE THE YOUTH (Ghana): A collective that uses streetwear to empower African youth and celebrate their cultural heritage.
Final Thoughts
Streetwear is more than just fashion—it’s a cultural movement shaped by the icons who lead it. From global trailblazers like Rihanna and Virgil Abloh to local heroes in Dhaka, these individuals are redefining what it means to express yourself through clothing. In 2024, the streetwear scene is more diverse, inclusive, and innovative than ever, proving that fashion is not just about what you wear—it’s about who you are.
So, whether you’re rocking a pair of Yeezys or a graphic tee with Bangla typography, remember that you’re part of a movement. A movement that celebrates individuality, creativity, and connection. And who knows? Maybe one day, you’ll be the icon inspiring the next generation of streetwear enthusiasts.
Ready to channel your inner icon? Check out InkspiredBD’s collection of graphic tees, hoodies, and accessories, inspired by Bengali culture and global streetwear trends. Find your statement piece today!